2012 AJPA Conference American Jewish Press Association Agenda
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2012 Conference Agenda
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Agenda  

 

Monday, June 11, 2012

4:00pm
-
7:00pm
  Registration
 5:00pm
-
6:00pm
  Opening Reception - "Taste of Philly"
 
Michael Solomonov, Chef/Co-Owner, Zahav, Percy Street Barbeque, Federal Donuts
6:00pm
-
7:00pm
  Executive Committee Dinner Meeting (by invitation only)

Tuesday, June 12, 2012

7:00am
-
4:00pm
  Registration
8:00am
-
9:00am
  Breakfast and Exhibitor Showcase
9:00am
-
10:30am
  Change in Community Needs
 
Allen J. Mailman, Managing Partner, Media Design Works, LLC
  Larry Platt, Former Editor, Philadelphia Daily News
10:30am
-
10:45am
  Networking Break & Exhibits
10:45am
-
12:15pm    
  Social Media Advertising - A General Overview of Facebook and Twitter  
  Andrew Sternberg, President, The Media Grind
  Sponsored by: The Media Grind
12:15pm
-
2:00pm
  Lunch, AJPA Elections & Annual Meeting
     
Business Breakout Sessions
Editorial Breakout Sessions
2:00pm
-
3:30pm
  Increasing Ad Revenue                         
  Amir Cohen, Mediabuy, LLC - NNOJP
Rock the Jewish Vote!
Ira M. Sheskin, Ph.D.,University of Miami
3:30pm
-
3:45pm
  Networking Break & Exhibits
3:45pm
-
4:45pm
  Making Money through Creating Events 
  Warren Hoffman, Gershman Y
Lessons Learned from the Tough Stories
Gary Rosenblatt, The Jewish Week
6:00pm
-
9:00pm
"Phree" Night in Philadelphia!
Complimentary transportation has been arranged to take attendees from the Hilton Philadelphia City Avenue to the heart of the historic district in Center City.  Hotel departure is set for 6:00pm outside the lobby and departure from downtown is scheduled for 9:30pm.  Reserve your spot on the bus on-site at the registraiton desk!

Wednesday, June 13, 2012

7:30am
-
8:00am
  Registration
8:00am
-
9:00am
  Breakfast and JTA Users Session
9:00am
-
10:30am
  Israel Session  
 
Chemi Shalev, US Foreign Correspondent, Haaretz
  Sponsored by: American Committee for the Weizmann Institute of Science
10:30am
-
10:45am
  Networking Break & Exhibits
  Business Breakout Sessions Editorial Breakout Sessions
10:45am
-
11:45am
  Advertising Acceptability: Protecting Your
  ASSets
  David Cohen, Jewish Federation of Greater
  Philadelphia
Collaborate Now!
Facilitator: Sue Fishkoff, j. the Jewish weekly of Northern California
In this member-facilitated forum, we’ll brainstorm
about
sharing freelancers and columnists,
developing regionalpartnerships, creating national campaigns, and other ideas for stretching our
dollars and working more smartly.
11:45am
-
1:00pm
  Lunch & Panel Discussion with Local Press
  Jerry Mondesire, Publisher, Philadelphia Sun
  Dan Tsao, Publisher, Metro Chinese/Vietnamese Weekly
  Hernan Guaracao, Founder & CEP, Al Dia
  Sponsored by: Pave the Way Foundation
1:00pm
-
2:00pm
  Case Study: Reinventing the Jewish
  Community
  Newspaper for the Digital Age
  Kelani Nichole, Tabula Creative
"Best Practices" in Social Media
Itai Elizur and Bob Goldfarb, The Forward
2:00pm
-
2:15pm
  Networking Break & Exhibits Open
2:15pm
-
3:15pm
  Unconference
  Facilitator: James Janoff, The Jewish
  Standard
 
Unconference
Facilitator: Sue Fishkoff, j. the Jewish weekly of Northern California
4:00pm
-
6:00pm
  Off-site Event: Departure to the National Museum of American Jewish History & Tour
  Hotel departure is set for 4:00pm outside the lobby.
6:00pm
-
9:30pm
  Off-site Event: 31st Annual Simon Rockower Awards Reception & Dinner Gala at the
  National Museum of American Jewish History

Thursday, June 14, 2012

8:00am
-
9:00am
  Breakfast and "Show & Tell" - Ellen Futterman, St. Louis Jewish Life
  Sponsored by: Rabinowitz/Dorf Communications
9:00am
-
10:15am
  Launching the Metered Model: Successful Digital Revenue Strategies from Over 350 Publishers
  Matt Skibinski, Press+
10:15am
-
10:30am
  Networking Break & Exhibits
10:30am
-
12:00pm
  Using History to Report
  Jonathan Sarna, Ph.D., National Museum of American Jewish History, Brandeis University
  Leah Berkenwald, Jewish Women's Archive
  Seth Chalmer, Berman Jewish Policy Archive
  Ami Eden, JTA

  

 

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