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2013 Conference Agenda
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Agenda*

 
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 to view Session Descriptions.

Monday, June 24, 2013 - all activities take place at the Fairmont this day

    4:00pm Registration Opens
6:00pm
-
7:00pm
Meet & Greet Reception
Reception Sponsored by: Rabinowitz Dorf
7:00pm
-
9:00pm
Executive Committee Dinner Meeting (by invitation only)

Tuesday, June 25, 2013 - all activities take place at Hillel UW this day

   
7:30pm
First Bus Departure from Fairmont to Hillel UW, Registraiton Opens
8:00am
-
8:30am
Morning Minyan
8:30am   9:00am
Break (breakfast will be provided for those not fasting)
9:00am
-
10:00am
Reporting Jewish: Do Journalists Have the Tools to Succeed?
Alan D. Abbey, Shalom Hartman Institute
10:00am
-
10:15am
Break & Exhibits
10:15am
-
11:45am
What's New in Cyberspace and Digital Media?
John Cook, Geekwire.com
Kelly McIvor, Tapfunder.com
Rand Fishkin, Moz
11:45am
-
12:15pm
How Young Jews are Fueling Poland's Jewish Renaissance
Klaudia Klimek, Jewrnalism
12:15pm
-
1:15pm
Break (lunch will be provided for those not fasting)
     
Business Breakout Sessions
Editorial Breakout Sessions
1:15pm
-
2:15pm
How to Put Out a Paper During a Crisis
Bob Goldfarb, The Forward
Andrew Chadick, Jewish Federation of Greater Seattle
Joel Magalnick, JTNews
Ethics and the Journalist
Kathleen Best, Seattle Times
Kraig Baker, Master of Communication in Digital Media Program UW
Rabbi Moshe Kletenik, Former President of Rabbinical Council of America
2:15pm
-
3:15pm
Monetizing the Web
Rick Kestenbaum, New Jersey Jewish News
Matt Mitchell, MediaPass
Scott Porad, Rover.com

Israel on Campus
Oren Hayon, Hillel UW
Todd Young, The David Project
Andy David, Consul General to the Pacific Northwest
David Wilensky, New Voices Magazine
Session Sponsored by: American Committee for the Weizmann Institute of Science
3:15pm
-
3:30pm
Break & Exhibits
3:30pm
-
4:30pm
Using Your Online Content to Grow Your Readership (joint + breakout)
Tracy Recker, West Seattle Blog
Rob Salkowitz, MediaPlant, LLC
 
 
 
Free Night in Seattle - Explore the City!

Wednesday, June 26, 2013 - all activities take place at Hillel UW this day, except for the Rockower Gala

    7:30am
First Bus Departure from Fairmont to Hillel UW
8:00am   8:15am
Exhibitor Showcase
8:15am
-
9:00am
Breakfast & JTA Users Session
Breakfast Sponsored by: JTA
9:00am
-
9:45am
Increasing Readership through Marketing and Event Planning
Larry Levin, St. Louis Jewish Light
9:45am
-
10:30am
Cultivating the Next Generation of Jewish Journalists
David Wilensky, New Voices Magazine
Hannah Pressman, University of Washington's jewdub.org
Joelle Keene, The Boiling Point, Shalhevet High School, Los Angeles

Prof. Len Saxe, Brandeis University
10:30am
-
10:45am
Networking Break & Exhibits
  Business Breakout Sessions Editorial Breakout Sessions
10:45am
-
11:30am
Make the Most of Your Circulation
Jim Fleigner, Impact Consultancy
Josh O'Connor, Sound Publishing
Honest Abe and his Jewish Connections
Dr. Gary Zola, The Jacob Rader Marcus Center of the American Jewish Archives
 
11:30am
-
12:45pm
Lunch - AJPA Elections and Business Meeting
Lunch Sponsored by: Steinreich Communications
12:45pm
-
1:45pm
Keep Your People Happy - Employee Incentives and Morale Boosting
Kate Matsudaira, Pop Forms
Kevin Nakao, MeritShare
David Martin, Trakstar

Breaking the Silence
Michael Berens, Seattle Times
Sue Fishkoff, J. Weekly

Eli Sanders, The Stranger
1:45pm
-
2:00pm
Networking Break & Exhibits
2:00pm   2:30pm
Shedding Light on Birthright
Professor Len Saxe, Brandies University
2:30pm
-
3:30pm
Show & Tell
Ellen Futterman, St. Louis Jewish Light
3:30pm
-
4:30pm
Unconference
Facilitator: Barbara Schneider
Unconference
Facilitator: Annette van de Kamp-Wright
6:30pm
-
9:30pm
32nd Annual Simon Rockower Awards Reception & Dinner Gala at the Chinese Room in Smith Tower
Featuring Erik Larson, Author of In the Garden of Beasts


*subject to change

  

SESSION DESCRIPTIONS


JOINT SESSIONS:


What's New in Cyberspace and Digital Media?
Mobile media, search engine optimization, online newsgathering, social media video – the business of creating news is changing far more rapidly than many of us can get a handle on. Hear from experts on how you can make sure you’re in the same place as your audience.

Using Your Online Content to Grow Your Readership (joint + breakout)
Many publications have made the switch from print to online, or just plain skipped print altogether. Find out how they are using digital media to get the word out, and how their online presence draws in readership.

 

Increasing Readership through Marketing and Event Planning
Many publications are relying not on their print or auxiliary publications for revenue, but on events. See how the St. Louis Jewish Light is increasing their brand awareness and incomes through event planning.

Cultivating the Next Generation of Jewish Journalists
Talk to a college journalism major about embarking on a career in Jewish journalism and you’ll likely be met with a blank stare. But for our industry to survive, we need to embrace budding journalists, and we’ve got some of the people who are doing just that.

Show & Tell
This sharing session will show off our publications’ best and most creative work.  Fresh ideas, best practices and tips on how to create excellent stories. Pieces from the following categories will be showcased: Holidays (Passover, Hanukkah, Jewish New Year, etc.), Cover Design, Website, Special Section, Features, Advertisements, Enterprise Journalism.


EDITORIAL TRACK: 

Ethics and the Journalist
Do we report on the embezzling rabbi or is it lashon hara? When is it appropriate for a subject to buy us lunch? Do we need to get parental permission to interview minors? Engage in what will be a comfortable discussion on uncomfortable topics.

How We Cover Israel on Campus
It’s no secret that much of the negativity we hear toward Israel emanates from our colleges and universities. But how do we best cover what happens in these often-closed environments?

Honest Abe and his Jewish Connections
Our sixteenth president, Abraham Lincoln, had some fascinating connections to Jewish community of these United States. Dr. Gary Zola, author of the forthcoming "We Called Him Rabbi Abraham: Lincoln and American Jewry, a Documentary History,” talks about his research.
 
Breaking the Silence
As many reporters working in Jewish journalism know — breaking the silence on certain taboo topics can cause considerable backlash. Yet as journalists, we are often in the best position to challenge our own communities. This workshop features three investigative reporters whose stories have broken silence about topics that many others would have rather seen left alone.
 
Unconference
Join this participant-driven session where you decide what editorial topics will be discussed.
 

BUSINESS TRACK:

How to Put Out the Paper During a Crisis

There's been a shooting at the Jewish Federation – the same building that houses your office. A fire has hit your office building and the fire marshals won't let you back in. A hurricane has caused flooding and power outages in your city. Can you still get your paper out in a crisis? What should you do in the event of an emergency? Hear from those who have been there, and from experts who can help you prepare.

Monetizing the Web
There’s been a lot of talk of late about paywalls and the impending demise of click-through ads. Learn about the latest on how you can make money online.

Make the Most of Your Circulation
It’s our bread and butter, and not something we always think of as a way to increase revenue, but people are starting to think about different ways of wringing more income out of circulation.

Keep Your People Happy - Employee Incentives and Morale Boosting

Whether it’s incentives for living healthfully or fun incentives for banner issues, we need to start thinking about how we can make sure our employees are doing their best work with their happiest faces on.
 
Unconference
Join this participant-driven session where you decide what business topics will be discussed.

 

 

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