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2016 Conference Agenda
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2016 AJPA Conference Agenda*
Presented by Pfizer

PLEASE NOTE: Events in purple are GA Plenary events which AJPA conference attendees are invited to participate in.

To view the tentative GA schedule, click here.



Sunday, November 13, 2016


Washington Hilton

 7 a.m.
-  
9 p.m. GA Registration
Location: Terrace Foyer, Terrace Level

Noon
-
6 p.m.

AJPA Registration
Location: Terrace Foyer, Terrace Level

2 p.m.
-
3:45 p.m.

GA Opening Plenary
The GA journey begins with an extravaganza featuring young adult Jewish experiences powered by Federation. We’ll celebrate the more nearly million young people whose lives have been changed by our work. Our plenary stage will then be transformed into a Sunday morning political talk show set, where "Meet the Press " host Chuck Todd will lead a discussion on the implications of the election with some of the most insightful political analysts in the business. Signature multimedia moments take us on a global voyage—touching down on every continent to explore the most innovative Federation programs and meeting the people whose lives we impact. And finally, the inspirational Rabbi Lord Jonathan Sacks will set the tone for our three-day Jewish journey.
Location: International Ballroom

8:30 p.m. - 10:30 p.m. Explore History: National Museum of African American History and Culture
A half century in the making, the Smithsonian’s National Museum of African American History and Culture finally opened this September. Be a part of one of the first tour groups—and the first Jewish tour group—to get an in-depth look at U.S. history through the lens of African-American experiences. Tour only, no reception.

Monday, November 14, 2016


Washington Hilton

7 a.m. 
-
3 p.m.
AJPA Registration
     

Location: Terrace Foyer, Terrace Level


7 a.m. 
-
8:45 a.m.
GA Breakfast
     

Location: Columbia Hall

 


The Churchill Hotel

7:30 a.m.
- 8:45 a.m.
AJPA Breakfast with Exhibitors
     

Location: Kalorama Ballroom


8:45 a.m.
-
10:15 a.m.
AJPA General Session: "Show & Tell"
Speaker: 
Ellen Futterman, Editor, St. Louis Jewish Light
This Show & Tell sharing session will showcase our publications' best and most creative work. Fresh ideas, best practices and tips on how to
create excellent stories. Pieces from the following categories will be showcased: Holidays (Passover, Hanukkah, Jewish New Year etc.), covers, website, webpages that are particularly innovative, special sections/magazines, features, advertisements, enterprise journalism and short 3-minute videos.
     

Location: Kalorama Ballroom


10:15 a.m.
-
10:45 a.m.
AJPA Networking Break with Exhibitors 
     

Location: Foyer, The Churchill Hotel


10:45 a.m. - Noon

AJPA Business Breakout Session: "Building and Maintaining The 21ST Century Sales Culture"

Speaker: Darren Shapiro, Director of New Business Development, Sinclair Broadcast Group

Covering best practices regarding Recruiting-Training-Incentivizing-Generating Revenue

How to hire the right people - who are they?

How to train sales people to create a sense of urgency

Creating the right "culture"

Short Term - Mid Term - Long Term goals

BONUS SUBJECT - What should we be doing regarding the "digital revolution" in marketing?

     

Location: Kalorama West


10:45 a.m. - Noon AJPA Editorial Breakout Session: "Accountable Journalism: Freedom of the Press, Journalistic Ethics and Skepticism in the Newsroom"
Moderator: Alan Abbey, Director of Internet and Media, Shalom Hartman Institute 
Speaker: 
Dr. Tehilla Shwartz Altshuler, Director of the Israel Democracy Institute Media Reform Program

Join Dr. Tehilla Shwartz Altshuler, Director of the Israel Democracy Institute Media Reform Program, for an interactive discussion on global trends

in press freedom, the challenges of journalistic ethics in the age of digital and new media, and best practices for analyzing sources and surveys in
an era of information overload.
Sponsored by American Committee for the Weizmann Institute of Science

     

Location: Kalorama East


12:15 p.m.
-
1:15 p.m.
AJPA Lunch with Exhibitors
Sponsored by JNS.org

     

Location: Kalorama Ballroom


1:30 p.m. - 2:45 p.m.

AJPA Business Breakout Session: "Social Media: Unique ways that media/publishing businesses use social media to grow audience and in some cases monetize them"
Moderator: Craig Burke, CEO & Publisher, Mid-Atlantic Media
Speakers: 
Esther Apt, Marketing Manager, Mid-Atlantic Media, Shevy Baskin, Digital Operations Manager, 70 Faces Media, Geordie Wilson, Publisher, Frederick News-Post
Facebook, Twitter, Instagram, Pinterest and other social media outlets have taken the media landscape by storm over the last 10+ years. Growing a list of followers is not just about pride and bragging rights, it actually helps businesses thrive. Our unique and versatile panel of media professionals share their ideas and best practices with our members.
     

Location: Kalorama West

 

1:30 p.m. - 2:45 p.m. AJPA Editorial Breakout Session: "Trends, Tools and Technologies: Journalism & New Media" 
Introduction: Yaakov Katz, Editor-in-Chief, Jerusalem Post
Speakers: William Daroff, Senior Vice President for Public Policy, The Jewish Federations of North AmericaSarah Tuttle-Singer, New Media
Editor, Times of Israel
With all of the new storytelling tools available to journalists, it is hard to know what platforms to use first and how to use them best. How do you create social media personalities for your reporters? What does it mean to have a corporate voice? Media leaders provide advice and best practices for making social media work for your publication.
      Location: Kalorama East

Washington Hilton

4 p.m.
-
5:45 p.m.

GA Afternoon Plenary
Associate Justice Ruth Bader Ginsburg, whose life has spanned most of modern Jewish history, shares her experiences in an intimate conversation with one of America's most respected attorneys, Kenneth Feinberg. We then move to the future, looking ahead at the next decade for Israel and world Jewry. The founding editor of The Times of Israel, David Horovitz, moderates a conversation with three leading journalists about the impact of major global events on the Jewish community. And we continue our voyage across the world to meet people whose lives we touch on nearly every continent.
      Location: International Ballroom
 

International Spy Museum

The Spy Museum features the largest collection of international espionage artifacts ever placed on public display. Many of these objects are being seen by the public for the first time. These artifacts illuminate the work of famous spies and pivotal espionage actions as well as help bring to life the strategies and techniques of the men and women behind some of the most secretive espionage missions in world history.

Museum access is included with Rockower Awards Reception and Banquet registration.

4:30 p.m.
- 6:30 p.m.

Shuttle Service Begins to the Spy Museum 
Complimentary round-trip shuttle service is available starting at 4:30 p.m. The shuttle will depart from The Churchill Hotel at 4:30 p.m., 5:30 p.m. and 6:30 p.m. Please arrive 15 minutes prior to departure. 

Buses will depart from the Spy Museum at 9:30 p.m. 

5:00 p.m. - 6:30 p.m.

Self-Guided Tour of the Spy Museum 
Umbrellas are pistols, dead rats are microphones, femme fatales are men fatales. Gain access to a wild world of gadgets, weapons, bugs, cameras, vehicles, and spy-tech that defies classification.


6:30 p.m.
-
7:30 p.m.
 
Simon Rockower Awards Reception
Sponsored by Bluelight Strategies

7:30 p.m.
 
-
9:30 p.m.
Simon Rockower Awards Banquet
 9:30 p.m.
    Transportation departs from the Spy Museum to The Churchill Hotel

 Tuesday, November 15, 2016


Washington Hilton

 7 a.m. - 8:30 a.m.
GA Breakfast
     

Location: Columbia Hall


8:45 a.m. - 10:00 a.m.






Joint AJPA GA Session: "Oy the People: Journalists' Dilemmas in Covering the 2016 Presidential Race"
Moderator: 
Andrew Silow-Carroll, Editor in Chief, JTA
Speakers:
Dovid Efune, The Algemeiner, Jane Eisner, Editor in Chief, Forward, Sara Weissman, Editor in Chief, New Voices and Executive Director, Jewish Student Press Service
A crazy presidential campaign upended notions of journalistic objectivity and "what's good for the Jews." Media outlets struggled with how to be objective when faced with a torrent of scandal and anti-Semitic attacks on Jewish reporters. Hear how editors dealt with issues of "false equivalence," fact-checking and one campaign that refused to play by the old rules.
      Location: GA Press Stage

10:30 a.m.

-
 12:30 p.m.
 
GA Closing Plenary
Twenty-five years after nearly 15,000 Ethiopian Jews were airlifted to Israel in 36 hours, Operation Solomon continues to inspire us. We celebrate this accomplishment of a united global Jewish community.

Then six-time bestselling author and TED Talk star Bruce Feiler takes us along on the perilous literal and spiritual Jewish path he chronicled in his book Walking the Bible.

Signature multimedia moments take us on a voyage—around North America, to encounter the most innovative Federation programs, and around the world, to meet people whose lives we touch on nearly every continent.

We’ll look at the reality of Israeli life today and identify the critical areas where Federations can make a difference. Stay tuned for confirmation of top leaders from both the American and Israeli administrations!
      Location: International Ballroom

The Churchill Hotel

Noon  - 4:00 p.m.

AJPA Registration


1 p.m.
-
2:15 p.m.
AJPA Lunch with Exhibitors & 70 Faces Media User Session
     

Location: Kalorama Ballroom


2:30 p.m.
- 3:30 p.m. AJPA Editorial Breakout Session: The Challenges of Covering Elections Campaigns
Moderator:
Joshua Runyan, Editor-in-Chief, Baltimore Jewish Times
Speakers:
Laura Meckler, political reporter for the Wall street Journal, Omri Nahmias, political correspondent for Israeli news website Walla, and Michael Wilner, Washington bureau chief for The Jerusalem Post.
A week after the U.S. elections, Jewish and Israeli journalists talk about their usual procedures and tendencies on the campaign trail.
     

Location: Kalorama East


2:30 p.m. - 3:30 p.m. 

AJPA Business Breakout: AJPA Ad Network 
Speaker: Jess Dolgin, CEO, J Media Global, LLC
The AJPA Ad Network - harnessing the power of the many, to create critical mass online and print advertising inventory.
     

Location: Kalorama West


3:30 p.m.
-
4 p.m.
AJPA Networking Break with Exhibitors
     

Location: Foyer, The Churchill Hotel


4 p.m. - 5:30 p.m. AJPA Editorial Breakout Session: Solutions Journalism: Involve | Increase | Impact
Moderator: Natalie Jacobs, Editor-in-Chief, San Diego Jewish Journal
Speaker:
Tina Rosenberg, New York Times, Co-Founder of Solutions Journalism Network
Solutions Journalism Network co-founder Tina Rosenberg will teach you how to report on responses to social problems without fluff, advocacy or PR, resulting in increased reader engagement and greater communal impact. Walk out with new story ideas and skills.
     

Location: Kalorama East


4 p.m.
-
5 p.m.
AJPA Business Breakout Roundtable Session
Moderator: Jamie Janoff, Publisher, Jewish Standard 
A discussion of various topics - sharing ideas and challenges among other business leaders.
      Location: Kalorama West

 6:30 p.m.


- 8:00 p.m.


AJPA Executive Committee Dinner (by invitation only)
Location: Kalorama West

 Wednesday, November 16, 2016


The Churchill Hotel

8 a.m.
- 9 a.m. AJPA Breakfast with Exhibitors
     

Location: Kalorama Ballroom

 

9 a.m.  



 

- 10:15 a.m.

AJPA General Session: "Monetizing Special Sections"
Moderator:
Bob Jacob, Managing Editor, Cleveland Jewish News
Speakers: 
Uriel Heilman, Associate Director of Business Development, JTA/70 Faces Media, Adam Mandell, Vice President of Sales, Cleveland Jewish News, Joshua Runyan, Editor-in-Chief, Baltimore Jewish Times
Create special sections that pay for themselves.
     

Location: Kalorama Ballroom


10:15 a.m.
- 10:45 a.m. AJPA Networking Break with Exhibitors
     

Location: Kalorama Ballroom

 

10:45 a.m.

- Noon AJPA General Session: "Confessions of a Former Jewish Newspaper Executive"
Speaker:
Rick Kestenbaum, former Chief Operating Officer and General Manager of New Jersey Jewish News
Join former New Jersey Jewish News COO/GM Rick Kestenbaum for a facilitated discussion of the difficulties of running a Jewish newspaper given challenges from Federation owners, board overseers and communal leaders and the broader pressures facing the newspaper industry as a whole.

     

Location: Kalorama Ballroom


Noon -
2 p.m. AJPA Lunch and Annual Meeting
     

Location: Kalorama Ballroom



*subject to change


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