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2016 Conference Agenda
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2016 AJPA Conference Agenda*
Presented by Pfizer

PLEASE NOTE: Events in purple are GA Plenary events which AJPA conference attendees are invited to participate in.

To view the tentative GA schedule, click here.



 Sunday, November 13, 2016


Washington Hilton

 7 a.m.
-  
9 p.m. GA Registration
Noon
-
6 p.m.

AJPA Registration
2 p.m.
-
3:45 p.m.

GA Opening Plenary
8 p.m. - 10:30 p.m. All-GA Participant Night on the Town

 Monday, November 14, 2016


Washington Hilton

7 a.m.   
-
5 p.m.

AJPA Registration
7 a.m. 
-
8:45 a.m.
GA Breakfast


The Churchill Hotel

7:30 a.m.

- 9 a.m.


AJPA Breakfast with Exhibitors 
9 a.m.
-
10:15 a.m.
AJPA General Session: "Show & Tell"
Speaker: 
Ellen Futterman, Editor, St. Louis Jewish Light
This Show & Tell sharing session will showcase our publications' best and most creative work. Fresh ideas, best practices and tips on how to
create excellent stories. Pieces from the following categories will be showcased: Holidays (Passover, Hanukkah, Jewish New Year etc.), covers, website, webpages that are particularly innovative, special sections/magazines, features, advertisements, enterprise journalism and short 3-minute videos.

10:15 a.m.
-
10:45 a.m.

AJPA Networking Break with Exhibits
10:45 a.m. - Noon

AJPA Business Breakout Session: "Building and Maintaining The 21ST Century Sales Culture"

Speaker: Darren Shapiro, Director of New Business Development, Sinclair Broadcast Group

Covering best practices regarding Recruiting-Training-Incentivizing-Generating Revenue

How to hire the right people - who are they?

How to train sales people to create a sense of urgency

Creating the right "culture"

Short Term - Mid Term - Long Term goals

BONUS SUBJECT - What should we be doing regarding the "digital revolution" in marketing?

10:45 a.m. - Noon AJPA Editorial Breakout Session: "Accountable Journalism: Freedom of the Press, Journalistic Ethics and Skepticism in the Newsroom"
Moderator: Alan Abbey, Director of Internet and Media, Shalom Hartman Institute 
Speaker: 
Dr. Tehilla Shwartz Altshuler, Director of the Israel Democracy Institute Media Reform Program

Join Dr. Tehilla Shwartz Altshuler, Director of the Israel Democracy Institute Media Reform Program, for an interactive discussion on global trends

in press freedom, the challenges of journalistic ethics in the age of digital and new media, and best practices for analyzing sources and surveys in
an era of information overload.
Sponsored by American Committee for the Weizmann Institute of Science

Noon
-
1:30 p.m.

AJPA Lunch with Exhibitors
1:30 p.m. - 2:45 p.m.

AJPA Business Breakout Session: "Social Media: Unique Ways Publishers are Using it to Build Audience, and in Some Cases, Monetizing it"
Speakers: Esther Apt, Marketing Manager, Mid-Atlantic Media, Shevy Baskin, Digital Operations Manager, 70 Faces Media, Geordie Wilson, Publisher, Frederick News Post
1:30 p.m. - 2:45 p.m. AJPA Editorial Breakout Session: "Trends, Tools and Technologies: Journalism & New Media" 
Speakers: William Daroff, Senior Vice President for Public Policy, The Jewish Federations of North AmericaSarah Tuttle-Singer, New Media
Editor, Times of Israel


Washington Hilton

4 p.m.
-
5:45 p.m.

GA Afternoon Plenary
6:30 p.m.
-
7:30 p.m.
 
Simon Rockower Awards Reception
Location to be announced soon.
7:30 p.m.
 
-
9:30 p.m.
Simon Rockower Awards Banquet
Location to be announced soon.

 Tuesday, November 15, 2016


Washington Hilton

 7 a.m. - 8:30 a.m.

GA Breakfast
10:30 a.m.
-
 12:00     p.m.  GA Closing Plenary

The Churchill Hotel

8:30 a.m.
- 10:00 a.m.

AJPA Executive Committee Breakfast + Editor's Round-table (by invitation only)
1 p.m.
-
2:30 p.m.

AJPA Lunch with Exhibitors
2:30 p.m.
- 3:30 p.m. AJPA Editorial Breakout Session: The Challenges of Covering Elections Campaigns
Speakers:
Laura Meckler, political reporter for the Wall street Journal, Omri Nahmias, political correspondent for Israeli news website Walla, and Michael Wilner, Washington bureau chief for The Jerusalem Post.
A week after the U.S. elections, Jewish and Israeli journalists talk about their usual procedures and tendencies on the campaign trail.

2:30 p.m. - 3:30 p.m. 

AJPA Business Breakout: AJPA Ad Network 
Moderator:
Arthur Klass, The Jewish Press
Speaker: Jess Dolgin, CEO, J Media Global, LLC
3:30 p.m.

-
4 p.m.
AJPA Networking Break with Exhibitors
4 p.m. - 5:30 p.m. AJPA Editorial Breakout Session: Solutions Journalism: Involve | Increase | Impact
Moderator: Natalie Jacobs, Editor-in-Chief, San Diego Jewish Journal
Speaker:
Tina Rosenberg, New York Times, Co-Founder of Solutions Journalism Network
Solutions Journalism Network co-founder Tina Rosenberg will teach you how to report on responses to social problems without fluff, advocacy or PR, resulting in increased reader engagement and greater communal impact. Walk out with new story ideas and skills. 

4 p.m.
-
5 p.m.
AJPA Business Breakout Roundtable Session
Moderator: Jamie Janoff, Publisher, Jewish Standard 
A discussion of various topics - sharing ideas and challenges among other business leaders. 

 Wednesday, November 16, 2016


The Churchill Hotel

7:30 a.m.

- 9 a.m. AJPA Breakfast with Exhibitors
9 a.m.         
- 10:15 a.m.

AJPA General Session
10:15 a.m.

- 11 a.m. AJPA Networking Break with Exhibitors
11 a.m.

- 12:15 p.m. AJPA General Session
12:15 p.m. -
2 p.m. AJPA Lunch - AJPA Annual Meeting - Grand Drawing


*subject to change


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