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2017 Conference Agenda
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2017 AJPA Conference Agenda*

PLEASE NOTE: Events in purple are GA Plenary events which AJPA conference attendees are invited to participate in.

To view the tentative GA schedule, click here.



 Sunday, November 12, 2017


JW Marriott Los Angeles L.A. Live

 7 a.m.
-  
9 p.m.  GA Registration


1 p.m.
-
6 p.m.

 AJPA Registration


2:30 p.m.
-
4:30 p.m.

 GA Opening Sessions: The Hottest Topics Facing Our Movement Today
Get ready to venture further into four of the most pressing issues facing the Jewish community today. You’ll be guided by some of the most in-demand thought, business, and religious leaders, as well as top journalists and political experts.

These sessions have two parts, so make sure to stick around for both!
  • Did You Hear?: Informed Looks Inside the Current Political Climate
  • Distressed Donors & Discourse: Maintaining Mission Amid Conflict
  • Imagining and Re-Imagining, Engaging and Re-Engaging: The Present and Future of Jewish Life
  • Israel and Us: A Changing Relationship


5 p.m. - 6:30 p.m.  GA Afternoon Plenary
 The first plenary of the 2017 GA promises to be inspiring, informative, emotional and thoroughly thought-provoking. In addition to hearing from   political, civic and religious leaders — you’ll witness stories of incredible fortitude, generosity and community.

       Location: Diamond Ballroom

 Monday, November 13, 2017


JW Marriott Los Angeles L.A. Live

7 a.m. 
-
2:30 p.m.
 AJPA Registration
     

 


7 a.m. 
-
8:30 a.m.
 GA Breakfast
     

Location: Gold Ballroom Salon 3 & 4

9 a.m.


- 10:30 a.m.
 GA Morning Plenary
Hear right from the sources about two very different but pressing issues — Millennial connection to Jewish and Federation life and the impact of politics on Federation's work.
     

Location: Diamond Ballroom


11 a.m.
-
12:30 p.m.
 AJPA Welcome & General Session: "Trends in Israeli Media - The Ugly, the Bad, and the New"
 Sponsored by the American Committee for the Weizmann Institute of Science

 Speaker: Yair Tarchitsky, Chairman of the Union of Journalists in Israel

 Israeli media exist in a highly fragmented, hyper-political environment. Politicians of all stripes are openly hostile. They face the same economic     and audience challenges as North American media, only more so, as they exist in a small market and face actual censorship issues unknown to   North America. Yet they command a great deal of attention and wield profound influence. Israeli newspaper readership is among the highest in     the world. Israelis are “news junkies” and follow developments in their country in intimate detail.

 

 How are Israeli media and journalists doing in the Start-Up Nation? Are they as innovative, creative, risk-taking, and exciting as their friends and   family in the high-tech world? Or are they lagging indicators, missing the social, political, and human trends of the country?

     

 Location: Plaza 3


    12:30 p.m.    
-
1:45 p.m.
 GA Lunch
     

 Location: Gold Ballroom

1:45 p.m.
-
2:15 p.m.
 70 Faces Media User Session
 Conducted by: 
Uriel Heilman, Director of Business Development, JTA, Andrew Silow-Carroll, Editor in Chief, JTA 
       Location: Plaza 3
       
2:15 p.m. - 3:15 p.m.

 AJPA Business Breakout Roundtable: "What Keeps You Up at Night?"
 Moderator: 
Jamie Janoff, Publisher, Jewish Standard 
 Back by popular demand, we will kick off our Business Roundtable with Q & A sessions on what concerns you the most about the business we   are
 in. Bring your burning questions and the group will answer with solutions that are working in their respective markets. 

 Location: Georgia 1


2:15 p.m. - 3:15 p.m.

 AJPA Editorial Breakout Session: "What Ought Rabbinic Leadership Look Like in a Time of Moral Crisis?"

 Sponsored by Steinreich Communications Group, Inc. 
 Moderator:
David Suissa, President, Tribe Media/Jewish Journal

 Speakers: Rabbi Denise Eger and Rabbi Ed Feinstein

 Considering issues such as the Jewish community's split over polarizing political figures such as President Donald Trump and activist Linda       Sarsour, disputes with activist groups over partnering with Zionist and Israeli participants, an apparent surge in anti-Semitic and neo-Nazi   groups, political fights in Israel regarding non-Orthodox Judaism, and many other issues, a diverse group of prominent Los Angeles rabbis will   discuss if indeed, this is a time of moral crisis, and whether a rabbi should speak and act on political issues from the bimah, in the media, and   elsewhere.

     

 Location: Plaza 3


3:15 p.m. - 4:15 p.m.

 AJPA General Session: 'Where is Avera?': Three Years Since Ethiopian-Israeli Went Missing in Gaza
 In Sept. 2014, Avera Mengistu, a young Israeli of Ethiopian descent, then 28 years old, crossed over the border into the Gaza Strip and was   captured by the Hamas terrorist organization. Avera is a disabled civilian with no military background. He was diagnosed with schizophrenia   several years prior to the event. His family has not heard from him since, no relief organization has been permitted to visit him, and the family has
 not received any sign of life or information regarding his health and mental condition.

 For over three years, the Mengistu family, supported by volunteers in the Free Avera Mengistu committee, has been conducting a grassroots   campaign to arouse public awareness in Israel and the world with regard to Avera’s plight. Seeking ways to put pressure on Hamas to release   information, to allow contact and to release Avera who is being held in blatant violation of International Humanitarian Law. 


 On November 13th, Avera's mother, Agrenash, his brother, Ilan Mengistu and Yonit Fenta, the Free Mengistu Director, will address the AJPA to   relate the details of Avera's capture and provide an update regarding efforts to contact him and to bring about his release.

       Location: Plaza 3

4:45 p.m. - 6:15 p.m.

 GA Afternoon Plenary
 In this plenary, Israel takes center focus. And particularly the Israel-Diaspora relationship. You’ll hear from some of the most renowned thought   leaders on the subject — as well as from the President of the Jewish State himself.
       Location: Diamond Ballroom

      OUE Skyspace LA

Open-air observation deck providing 360-degree views of the city & a unique glass slide.
     


6:45 p.m.


 Transportation departs from Luxe City Center Hotel to OUE Skyspace LA
 
Complimentary round-trip shuttle service is available from Luxe City Center Hotel to the Simon Rockower Awards Reception and Banquet.
 Please arrive 15 minutes prior to departure.


 
Buses will depart from the OUE Skyspace at 10 p.m.

       
7 p.m. - 8 p.m.   Simon Rockower Awards Reception
 Sponsored by Bluelight Strategies 


8 p.m. 10 p.m.  Simon Rockower Awards Banquet

 Keynote Speaker is CNN correspondent-turned-screenwriter Bryce Zabel.


     
10 p.m.


   Transportation departs from OUE Skyspace LA to Luxe City Center Hotel

 Tuesday, November 14, 2017


JW Marriott Los Angeles L.A. Live

 7 a.m. - 8:30 a.m.
 GA Breakfast
     

Location: Gold Ballroom Salon 2 & 3

8 a.m. - 9:15 a.m.






 AJPA GA Session: "Show & Tell"
 Sponsored by the Inbal Hotel

 Moderator: Ellen Futterman, Editor, St. Louis Jewish Light
 This Show & Tell sharing session will showcase our publications' best and most creative work. Fresh ideas, best practices and tips on how to 
 create excellent stories. Pieces from the following categories will be showcased: Holidays (Passover, Hanukkah, Jewish New Year etc.), covers,  website, webpages that are particularly innovative, special sections/magazines, features, advertisements, enterprise journalism and short 3-   minute videos.

       Location: Plaza 3

9:15 a.m. - 9:30 a.m.  Networking Break



 
9:30 a.m. -

10:30 a.m.




 AJPA Business Breakout Session: "Balancing Community Leadership with Audience Development...and the Bottom Line"
 Moderator: 
Leo Lazar, VP, Business Development & Strategy/Associate Publisher, 70 Faces Media
 
Speaker: David Suissa, President, Tribe Media/Jewish Journal, along with a panel of additional experienced publishers
 This conversation will highlight innovative print and digital audience development strategies by Jewish publishers, which respond to the evolving   needs of their local markets and communities. We will encourage audience members to share their own experiences, innovations and lessons   learned.
 

 Location: Georgia 1

9:30 a.m. -
10:30 a.m.










 AJPA Editorial Breakout Session: "Learning From Our Mistakes? Will Coverage of the 2018 Elections Be Any Better Than in 2016?"
 Moderator: Jacob Kornbluh, Political Correspondent, Jewish Insider
 Speaker: Juliet Lapidos, Editor, Los Angeles Times
 Joel B. Pollak, Senior Editor-at-Large, Breitbart News

 Leading media analyst Jay Rosen has said that the routines of American political journalism were based on premises that Donald Trump has   upended, and that therefore, those routines must be rebuilt. Is this assessment correct, or do the old rules still apply? What were the failings of   American political journalism in 2016? Are they being repeated today? How will coverage of the 2018 elections – a cycle already underway –   look? Two senior political journalists with differing views of American politics will discuss these issues under the guidance of one of the new   leading lights in Jewish political journalism.

 
Combined, our panelists have more than 65,000 followers on Twitter and have written about 170,000 posts.

       Location: Plaza 3

11 a.m.

-
 12:30 p.m.
 
 GA Closing Plenary
 This GA draws to a close with an incredible finale. We’ll be hearing from some of the most recognized names in the Jewish political world. And   you’ll leave so inspired you’ll want to immediately share everything you’ve learned with your community. 
       Location: Diamond Ballroom


Hebrew Union College

  12:45 p.m.

 Transportation departs from Luxe City Center Hotel to Hebrew Union College


1:15 p.m.
-
2:15 p.m.
 AJPA Lunch & Hebrew Union College (HUC) Informational Session
     


2:15 p.m.
- 3:15 p.m.  AJPA Business Breakout Session: "Jewish Lifestyle Publications"
 Moderator: Craig Burke, CEO & Publisher, Mid-Atlantic Media
 Speakers: Emily Alhadeff, Editor, Jewish in Seattle Magazine, SagaCity Media
 Mody Gorsky, Publisher, Orange County Jewish Life

 With so many Jewish lifestyle and specialty publications opening up in various markets, what does this mean for established Jewish weekly and   monthly publications? Emily Alhadeff and Mody Gorsky share their stories with us on how they strategically launched their start-ups.
     


2:15 p.m. - 3:15 p.m.
 AJPA Editorial Breakout Session: "Challenges in Political Coverage as Related to Jews and Judaism"
 Moderator: 
Joshua Holo, Dean, Jack H. Skirball Campus, Hebrew Union College - Jewish Institute of Religion
 Speakers: Leah Hochman, PH.D., Director of the Louchheim School for Judaic Studies and Associate Professor of Jewish Thought, Hebrew   Union College - Jewish Institute of Religion 
 Diane Winston, Associate Professor and Knight Center Chair in Media & Religion, Annenberg School for Communication and Journalism,   University of Southern California

     


3:15 p.m.
-
4 p.m.
 AJPA Business Breakout: "The Ad Network"
 Moderator: 
Rich Waloff, Associate Publisher, The Jewish Week Media Group
 Join us as we present and discuss a new idea for developing an AJPA Advertising Network.  
     


3:15 p.m. - 4 p.m.  AJPA Editorial Breakout Session: "Freelancer/Reporter Roundtable"
 Moderator: 
Alan Smason, Editor, Crescent City Jewish News
       
4 p.m.      Transportation departs from Hebrew Union College to Luxe City Center Hotel
       
6 p.m. - 8 p.m.  AJPA Executive Committee Dinner
 *Invitation Only

   

 Wednesday, November 15, 2017


JW Marriott Los Angeles L.A. Live

7:30 a.m.
- 8:30 a.m.  AJPA Breakfast
     

 Location: Plaza 3

 

8 a.m.  - 9 a.m.  AJPA Annual Meeting
     

 Location: Plaza 3


9 a.m.






- 10:15 a.m.
 AJPA General Session: A Conversation With Kai Rysdall, Host and Senior Editor, Marketplace Radio
 Moderator:
Alan Abbey, Shalom Hartman Institute
 Speaker: Kai Rysdall, Host and Senior Editor, Marketplace
 In one moment, Kai Ryssdal and the Marketplace team will describe the outlook for the economy in store in the next year with clarity, wit, and   humor. In the next, they will report in telling and intimate detail how political and economic changes in Washington and other global capitals affect   real people daily. The innovative reporting methods of Marketplace have made it the largest business program on American radio. Kai Ryssdal,     Host and Senior Editor, will describe how Marketplace does it, and how its approach to reporting can be duplicated at any level of media.
     

 Location: Plaza 3


10:15 a.m.
- 10:45 a.m.  Networking Break
     


10:45 a.m.
- 11:45 a.m.  AJPA General Session: "Looking Ahead to 2018"
 Moderator: Sharon Rosen Leib, Freelancer
 Come prepared to discuss what we should tackle at the next AJPA Conference, slated for June 2018 in Cleveland. This brainstorming session   requires participation from everyone, so come ready to share and discuss ideas for topics and speakers in anticipation of when we meet again   next year.

     

 Location: Plaza 3


11:45 a.m.   12 p.m.   Closing Remarks and EL AL Airlines Round-Trip Ticket Giveaway
       Location: Plaza 3


*subject to change


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