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AJPA JRelease - #PourItForward

Friday, November 20, 2015   (0 Comments)
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Help Local Choice Spirits #PourItForward

Local Choice wants to give away millions of dollars to charities in communities across the country next year. But we need your help.

As news executives, publishers, editors and reporters you know that an informed community is a cornerstone of a prosperous society. Your daily work gives community members the knowledge they need to make better decisions to improve their lives and neighborhoods.

This is why we need your help.

Local Choice was founded to redirect profits in the spirits industry back to the local communities where our products are enjoyed. Our vision is that imbibers across the country are able to help fund good, local causes just by choosing a martini made with Local Choice Spirits.

We need you to help us in our mission to #PourItForward.

#PourItForward is the idea that incremental changes can make meaningful impact for smarter, happier, more prosperous communities. It’s the reason Paula Dezzutti Hewlette founded Local Choice Spirits in the first place.

It works like this. We partner with retailers, non-profits and event planners to benefit their favorite community or charitable causes. For every bottle of Local Choice Spirits that is sold through one of our #PourItForward partnerships, we earmark $2 to go back to that partners’ chosen community or charitable cause.

We have donated thousands of dollars through our #PourItForward initiative. With a large enough scale, we can increase this giving to millions of dollars annually.

In order to reach that scale, we need more exposure. We need more consumers to know who we are and what we offer. We need more charitable organizations and retailers to partner with. We need more editorials, feature stories and product reviews.

We need your help to give your community members the knowledge they need to make better decisions to improve their lives and neighborhoods.

Our quality is undeniable. Our products have won over 30 awards at industry taste competitions. We feature unique products on the market, like our Mango Vodka/Rum blend and Black Cherry Bourbon Whiskey. Our spirits are refined with a patented technology that significantly reduces the amount of harsh tasting and poisonous minor alcohols in liquor (yes, this has been independently and scientifically verified). We offer the only full line of Kosher certified spirits in the world.

Local Choice is simply a better choice. We sell superior spirits with a world-changing mission.


If you’re interested in writing an editorial, feature story or product review or if you just want to hear more please reach out to Local Choice CEO/Founder Paula Dezzutti Hewlette at or Communications Director Ryan Ekvall at

Disclaimer: JRelease is a press release service of AJPA. AJPA does not endorse and cannot vouch for material distributed by this service.


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