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2015 Conference Agenda
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PLEASE NOTE: AJPA conference attendees are invited to participate in all GA events. To view the tentative GA program, click here.

Sunday, November 8, 2015

 7 a.m. - 9 p.m. GA Registration 
Location: Terrace Foyer, Washington Hilton
 2 p.m.
3:45 p.m. Opening GA Plenary - Rosalie Abella, Justice, Supreme Court of Canada, Debra Messing, Actress, David Gregory, Former Moderator, NBC News
Moderator: David Horovitz, Founding Editor, The Times of Israel
Speakers: Samantha Dubrinsky, Director of Community Impact & Special Projects, The Jewish Federation of Birmingham, Ambassador Dennis Ross, Counselor and William Davidson Distinguished Fellow, The Washington Institute for Near East Policy, Ashleigh Miller, Development Director, JEWISHcolorado, Seth Wong, Young Adult Department Chair, JEWISHcolorado, Janine Zacharia, Visiting Lecturer, Stamford University, Sandy Lenger and Alan Solow, Co-Chairs, GA 2015, Irwin Cotler, Member, Canadian Parliament, Rabbi Mike Uram, Executive Director and Campus Rabbi, Hillel at the University of Pennsylvania, Jennifer Rudo, Teen Engagement Coordinator, Jewish Family Services Baltimore, Jackson Rudo

Location: International Ballroom, Washington Hilton

Monday, November 9, 2015

7 a.m.  - 5 p.m.  AJPA Registration 
Location: Adams Morgan Room, lobby level of the Washington Hilton 
7 a.m - 8:45 a.m. BREAKFAST with GA
Location: Columbia Hall, International Terrace - Terrace Level, Washington Hilton
11 a.m.    - 1:30 p.m. GA Plenary and Lunch - Leslie Wexner, Chairman and Chief Executive Officer, L Brands, Inc., Michael Ben-Aharon, Founder & CEO, Gold Strategies, Dan Pallotta, Philanthropic Pioneer, Jeremy Heimans, Co-Founder and CEO,, Rabbi Shira Stutman, Director of Jewish Programming, Sixth & I Historic Synagogue, Ariella Cohen, Young Adult Division Board Member, Jewish Federation of Cincinnati
Location: International Ballroom, Washington Hilton
2:45 p.m. - 4:15 p.m. Joint AJPA GA Session: "Jewish Journalism and Our Communities; Options for Survival"
 Marshall Weiss, Editor & Publisher, The Dayton Jewish Observer
Panelists: Kevin Adelstein, Publisher and CEO, Cleveland Jewish News, Craig Burke, CEO, Mid-Atlantic Media, publisher of Baltimore Jewish Times, Washington Jewish Week, with editorial oversight of Philadelphia Jewish Exponent and Pittsburgh Jewish Chronicle, Ami Eden, CEO and Editor In Chief, JTA, Sue Fishkoff, Editor, j. the Jewish news weekly of Northern California, Eyal Nevo, Director of Marketing and Business Development, Times of Israel, Andy Silow-Carroll, Editor In Chief, New Jersey Jewish News.
A candid, open conversation about recent editorial and financial challenges facing Jewish journalism outlets in local communities. Editors and publishers will share innovations they're testing to surmount obstacles to viable, local Jewish journalism. 
Location: Press Stage, Washington Hilton  
4:30 p.m. - 6 p.m.

AJPA Off-Site Event - Briefing on Foreign and Domestic Affairs with the Obama Administration 

RSVP Required by Nov. 6. Email Executive Director Cathy Herring for additional information.

Location: Eisenhower Executive Office Building
 4:30 p.m. - 6:15 p.m.    GA Plenary - Molly Horwitz, Student, Stanford University, Yehuda Kurtzer, President, Shalom Hartman Institute of North America, David N. Saperstein, U.S. Ambassador-at-Large for International Religious Freedom, Isaac Herzog, Chairman of Labor Party & Leader of the Opposition, Israeli Knesset, James Brandt, CEO, Jewish Community Federation of the East Bay, Michael Gizzi, Associate Professor of Criminal Justice, ISU, Jennifer Teege
Location: International Ballroom, Washington Hilton
7 p.m. - 9 p.m.
Executive Committee Dinner (by invitation only)
Location: Fairchild East, Washington Hilton

Tuesday, November 10, 2015

 7 a.m.
5 p.m.
AJPA Registration
Location: Adams Morgan Room, lobby level of the Washington Hilton  
7 a.m. - 8:30 a.m.

Breakfast & User Session
Breakfast S
ponsored by

Location: The Churchill Hotel
 8:30 a.m.
 9:45 a.m.
AJPA Editorial Breakout: "Crafting Codes of Ethics for Jewish Journalism" - Sponsored by Steinreich Communications
Moderator: Alan Abbey, Director of Media Relations, Shalom Hartman Institute
Speakers: Maayan Jaffee, Director of International Communications, Israel Democracy Institute, 
Rabbi Gil Steinlauf, Adas Israel Congregation, Marshall Weiss, Editor & Publisher, The Dayton Jewish Observer
A project of the AJPA/Shalom Hartman Institute Jewish Ethics Project, this workshop offers a walk-through of how to craft your own code of Jewish journalism ethics using Online News Association’s newly released Build Your Own Ethics Code templates. The aim is to help Jewish news organizations and individual writers to create their own codes, and to identify the Jewish values connected with journalistic ethical dilemmas.

Location: Kalorama East, The Churchill Hotel
 8:30 a.m. - 10:30 a.m.

AJPA Business Breakout: "Packaging for Profit" - Sponsored by Steinreich Communications
Speaker: Mike Blinder, President, The Blinder Group

Find out what digital products can be easily sold by legacy representatives (and which ones are problematic), who sells the products and if you really need a separate digital sales force, information on pricing, packaging and the easiest product offerings to sell, selling to an extending audience and why social media cannot be ignored!

Location: Kalorama West, The Churchill Hotel
11:30 a.m.
12:45 p.m.
GA Plenary - Israeli Prime Minister Benjamin Netanyahu, John Baird, Former Minister of Foreign Affairs, Canada, Michael Siegal, Board of Trustees, JFNA, Meital Zur, Head of Medications Section, IDF
Location: International Ballroom, Washington Hilton
 12:45 p.m.
1:30 p.m.
Lunch - Sponsored by iCopyright
Location: Gunston, Washington Hilton
1:30 p.m. - 2:45 p.m. AJPA Editorial Breakout: "The Life and Times of Israel" - Sponsored by The American Committee for the Weizmann Institute of Science
Moderator: Andrew Silow-Carroll, Editor in Chief, New Jersey Jewish News
 David Horovitz, Founding Editor, Times of Israel
David Horovitz, the founding editor of The Times of Israel, will share insights into the current Israeli political situation – including the aftermath of the Iran debate, the strain in U.S.-Israel relations, and the possibilities for peace – as well as discuss the role of the TOI and the Jewish press in the current media climate. 
Location: Gunston, Washington Hilton
 2 p.m. -



AJPA Business Breakout: "Circulation & Audience Development" 
Moderator: Craig Burke, Publisher and Chief Executive Officer, Mid-Atlantic Media
 ​Jim Busis, Editor in Chief, The Jewish Chronicle, Steve Rosenberg, Chief Marketing Officer, Jewish Federation of Greater Philadelphia and COO of Jewish Exponent, Bill Sims, Director of Circulation & Audience Development, Mid-Atlantic Media
This session will focus on the status, rules and methodology of obtaining new subscriptions and keeping renewals, federation subscription and distribution methods, promotional ideas to increase subscriptions and "The Requester" model (theory of "free" by mail while maintaining a periodical permit). This session will also focus on paid versus free digital subscriptions, mobile apps, social media and how to engage younger readers. 
Location: Fairchild East, Washington Hilton
3 p.m.  - 4:15 p.m. AJPA Editorial Breakout: "Amplifying Your Reach" - Sponsored by Beit Hatfutsot
Speaker: Alissa Neil, President and Founder, Alissa Neil PR
How do we maximize the tools of social media and public relations to alert new readers and opinion-makers to the work of our news outlets? Alissa Neil, whose New York-based P.R. firm (with offices in D.C. and Palo Alto) has represented such media outlets as Slate, Harvard Business Review, WBUR Radio, mental_floss, The Week, Runner’s World, and The Forward, will be among the panelists discussing ways to build buzz for your brand, whether it’s via social media, television, radio, print, the web, live events, or in-person appearances. This session will also discuss how to market political coverage.
Location: Gunston, Washington Hilton 
3:45 p.m.  - 5 p.m. AJPA Business Breakout Roundtable Session - Sponsored by Beit Hatfutsot
Moderator: Jamie Janoff, Publisher, The Jewish Standard
A discussion of various topics - sharing ideas and challenges among other business leaders. 
Location: Fairchild East, Washington Hilton
 7 p.m. - 8 p.m. Rockower Awards Reception - Sponsored by Bluelight Strategies (wine provided by
Location: Adas Israel Congregation
(Round-trip transportation from The Churchill Hotel will be provided)
 8 p.m.
10 p.m.
Rockower Awards Banquet - Sponsored by Local Choice Spirits
Keynote Speaker:
Alan Cooperman, Director of Religion Research, Pew Research Center
Location: Adas Israel Congregation
(Round-trip transportation from The Churchill Hotel will be provided)

Wednesday, November 11, 2015

8:30 a.m. - 9:30 a.m.

Exhibits, Breakfast & 70 Faces Media Users Session  
Breakfast sponsored by 70 Faces Media  

Location: Kalorama Ballroom, The Churchill Hotel
9:30 a.m. - 10:30 a.m. Show & Tell
Speakers: Ellen Futterman, Editor, St. Louis Jewish Light
This Show & Tell sharing session will showcase our publications' best and most creative work. Fresh ideas, best practices and tips on how to create excellent stories. Pieces from the following categories will be showcased: Holidays (Passover, Hanukkah, Jewish New Year etc.), cover design, website, special section, features, advertisements, enterprise journalism and video.
Location: Kalorama Ballroom, The Churchill Hotel
10:30 a.m.
11:45 a.m.
Networking Break, Exhibits & Round Trip El Al Tickets Drawing                                                       
Location: Kalorama Ballroom, The Churchill Hotel
12 p.m. - 1:30 p.m. Lunch - AJPA Annual Meeting
Location: Kalorama Ballroom, The Churchill Hotel

 *subject to change

10 p.m.
Rockower Awards Banquet
Location: Adas Israel synagogue (transportation provided)
10 p.m.
Rockower Awards Banquet
Location: Adas Israel synagogue (transportation provided)
5 p.m. GA Opening Plenary
Location: TBD


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