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2018 Conference Agenda
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2018 AJPA Conference Agenda*

 Sunday, June 17, 2018

 10 a.m.
-  
5:30 p.m.  Tour of Rock & Roll Hall of Fame (at your leisure)

5 p.m.
-
7 p.m.

 Executive Committee Dinner Meeting (by invitation only)

7 p.m.
-
9 p.m.

 Meet & Greet Reception - Sponsored by Bluelight Strategies

 Monday, June 18, 2018


Hillel at Case Western Reserve University

7:30 a.m. 
-
2:30 p.m.
 AJPA Registration
     


8 a.m. 
-
9 a.m.
 Breakfast, Conference Welcome & JNS User Session
     

 Location: Kantina & Classroom 001

9 a.m.
- 9:15 a.m.
 Networking Break
     


9:15 a.m.
-
11:15 a.m.
 AJPA General Session: "The Ultimate Guide to Growing Your Audience"

 Moderator: Craig Burke, CEO & Publisher, Mid-Atlantic Media
 Speakers:
Loren Chylla, Partner/Executive VP, Media Services, Adcom Healthcare
 Rebecca Fellenbaum, CJPC Manager of Digital Marketing
 Maayan Hoffman, VP, Marketing & Brand Strategy, Israel365
 Dustin Klein, Dustin S. Klein Publisher & Chief Operating Officer, Smart Business Magazine
 Strategies for building new and bigger audiences on all your platforms - print, website, email and social

     

 Location: Kantina & Classroom 001


    11:15 a.m.    
-
12:30 p.m.
 AJPA Lunch & Speaker: "Legend and Legacy: Cleveland Celebrates the World's Greatest Superhero"
 Speaker:
Michael Olszewski, President, Siegel & Shuster Society
     

 Location: Kantina & Classroom 001

 12:30 p.m. - 2 p.m.  AJPA Business Breakout Session: "Essential Business Skills for the 21st Century Publication"
 Speaker: 
Diane Ciotta, Integrity Sales Specialist

 A powerful, industry specific session focused on incremental revenue driving concepts including getting results from the difference between   productive sales activity vs. work related activities, emphasizing effective creative marketing and how smart media competes with social media,   ways to conquer complacency in sales teams and keys to selling consistency…constantly! All presented in a dynamic presentation style that   combines Jersey sarcasm with Italian passion.

       Location: Classroom 004
       
12:30 p.m.
-
3:30 p.m.
 AJPA Editorial Breakout Session: "Who, What and How to Write"
Panel One: Writing for Changing Audiences - Sponsored by the American Committee of the Weizmann Institute of Science
Moderator: Andrew Silow-Carroll, Editor-in-Chief, JTA
Panelists: 
Seth Farber, ITIM
Lindsey Silken, Editorial Director, InterfaithFamily
Pastor David Swaggerty
The "Jewish media" has increasingly diverse audiences: Assumptions about typical Jewish communities have given way to a readership that includes multiple Jewish denominations, interfaith families, readers who identify with multiple faiths, and non-Jewish readers who share an interest in news about Jews, religion and Israel. How do we reach diverse audiences while being sensitive to a "traditional" readership? How should the Jewish media's mission change in an increasingly diverse climate

Breakout: Case Studies in Newsroom Leadership
We will break up into small groups to discuss real and hypothetical case studies of difficult stories, the challenges they posed, and how we as newsroom leaders might guide the reporting, the writing, and the messaging to our own leadership and community stakeholders.

Panel Two: Reporting the Difficult Story

Moderator: 
Andrew Silow-Carroll, Editor-in-Chief, JTA
Panelists: 
Thom Fladung, Hennes Communications, 
Helen Chernikoff, News Editor, The Forward 
Marshall Weiss, Editor and Publisher, Dayton Jewish Observer
Alan Abbey, Shalom Hartman Institute

Journalism often means reporting the stories that people don't want told, and that some people don't want to hear. That comes with a special challenge to Jewish community journalists, whose readers and stakeholders often bristle at airing "dirty laundry." 
 
We'll share experiences of controversial or touchy stories, how they were reported  and written, and how we can best serve our communities and remain sharp and relevant.

.
       Location: Kantina & Classroom 001
       
2 p.m. - 3:30 p.m.

 AJPA Business Breakout Session: "Sales Management Skill Building"
 Speaker:
Hal Becker
 
Hal Becker is a nationally known expert on sales, sales management, customer service, and negotiating. He conducts sales seminars and   consults with more than 140 organizations a year. He was Xerox's former #1 salesperson out of a national sales force of 11,000. Has trained   over 700,000 sales people in the past 3 decades. His client list includes IBM, Disney, New York Life, United Airlines, Verizon, Terminix, AT&T,   Pearle Vision, Cintas, and hundreds of other companies and associations.

 Location: Classroom 004


3:30 p.m. - 3:45 p.m.

 Networking Break

     
3:45 p.m. - 5:15 p.m.

 AJPA General Session: "Show & Tell"

 Moderator: Ellen Futterman, Editor, St. Louis Jewish Light
 
This Show & Tell sharing session will showcase our publications' best and most creative work. Fresh ideas, best practices and tips on how to 
 create excellent stories. Pieces from the following categories will be showcased: Holidays (Passover, Hanukkah, Jewish New Year etc.), covers,  website, webpages that are particularly innovative, special sections/magazines, features, advertisements, enterprise journalism and short 3-   minute videos.

       Location: Kantina & Classroom 001

 5:15 p.m.
- 6:15 p.m.

 Networking Reception

7 p.m.


 Free night out on the town or join fellow attendees at the Cleveland Indians vs. White Sox



 

 Tuesday, June 19, 2018


Hillel at Case Western Reserve University

 8 a.m. - 8:30 a.m.
     

 Location: Kantina & Classroom 001

8:30 a.m. - 9:30 a.m.




 AJPA General Session: "Advertising and Editorial"
 Moderator: 
Kevin Adelstein, President & CEO, Cleveland Jewish Publication Company
 Speakers: Rob Certner, former CEO of Cleveland Jewish News
 Amy Stoessel, Managing editor, custom and special projects, Crain’s Cleveland Business/Crain Content Studio-Cleveland

 Mac Mahaffee, Digital Marketing Director, WKYC TV 3
 Maayan Hoffman, VP, Marketing & Brand Strategy, Israel365

 How do editors strike the difficult balance and ways editorial and sales should work together

       Location: Kantina & Classroom 001

9:30 a.m.   9:50 a.m.






 Newsmaker Moment: The State of the Muslim-Jewish Relationship in America today
 Speakers: 
Rabbi Marc Schneier, President, Foundation for Ethnic Understanding, Dr. Sayyid M. Syeed, Senior Advisor of Islamic Society of     North America
 
The Foundation for Ethnic Understanding (FFEU) released a first of a kind study that provides a national benchmark measuring opinions and   behaviors of Jewish and Muslim Americans. The study showed that the gaps between the two groups were smaller than previously thought, and   that the more devout the person was, the closer they aligned with the other religion. Join the Foundation for Ethnic Understanding as they   present and discuss the research.
       Location: Kantina & Classroom 001

9:50 a.m. - 10 a.m.  Networking Break



 
10 a.m. -

11:30 a.m.


 AJPA Business Breakout Roundtable: "What Keeps You Up at Night?"
 Moderator: 
Jamie Janoff, Publisher, Jewish Standard
 
Tips from your fellow publishers and sales teams.
 

 Location: Classroom 004

 10:00 a.m.

 

-

11:30 a.m.





 AJPA Editorial Breakout Session: "Writing for Print in the Age of Digital Media"
 Moderator: Joshua Runyan, Editorial Director, Mid-Atlantic Media
 Speaker:
Jonathan Tobin, Editor-in-Chief, JNS
 Helen Chernikoff, News Editor, The Forward

 Digital media differs from that of print in several key ways, and because of these differences, to write for a print publication successfully, writers   must develop specific skills, angles, and more. Learn from those who balance print and digital expertly. 

       Location: Kantina & Classroom 001

11:30 a.m.
-
 12:45 p.m.
 Lunch and AJPA Annual Meeting, Presentation by Museum of the Bible
       Location: Kantina & Classroom 001

12:45 p.m.
- 2:15 p.m.  AJPA Business Breakout: "The Ad Network" sponsored by aysling
 Moderator: Rich Waloff, Associate Publisher, The Jewish Week Media Group
 Join us as we present and discuss a new idea for developing an AJPA Advertising Network.

     

 Location: Classroom 004

       
12:45 p.m. - 2:15 p.m.
 AJPA Editorial Breakout Session: "Social Media for Journalists"
 Moderator: Alan Smason, Editor, Crescent City Jewish News

 Speakers: 
Rebecca Fellenbaum, Manager of Digital Marketing, Cleveland Jewish Publication Company
 Amanda Koehn, Staff Reporter, Cleveland Jewish News
 Andrea Rubin, Crescent City Jewish News

     

 Location: Kantina & Classroom 001

     


2:15 p.m. - 3:30 p.m.  AJPA General Session: "Power Networking"
 Moderator: 
Berti' Brodsky, Advertising Sales Manager, Arizona Jewish Post
 Speed dating & conference wrap-up.
       
 5 p.m.      Transportation departs from Courtyard Marriott to the Maltz Museum of Jewish Heritage
       
 

Maltz Museum of Jewish Heritage


 5:30 p.m. - 6:30 p.m.  Tour of Maltz Museum of Jewish Heritage

6:30 p.m. -  9:30 p.m.
 37th Annual Simon Rockower Awards Reception, sponsored by Mid-Atlantic Media publisher of Baltimore Jewish Times and   Washington Jewish Week & Dinner
 Presentation: Behind the Scenes at The Maltz with David Schafer
9:30 p.m.    

 Simon Rockower Awards After Party - RSVP Required

 After the formal ceremonies end at the Maltz Museum of Jewish Heritage on Tuesday night, June 19, we invite you to a late night "after party" at   Nighttown, Cleveland’s premiere jazz club. 

 Situated in the Cleveland Heights area and only a few blocks from our hotel, Nighttown is special to journalists because it also serves as the   official home of the Cleveland Press Club and photos of many of the past recipients of lifetime achievement awards and other recognitions for   local journalists adorn Nighttown’s interior walls. 

   

 Wednesday, June 20, 2018




 Tour of Rock & Roll Hall of Fame (at your leisure)
     



*subject to change


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