Learn how to craft online headlines that attract readers without resorting to click-bait titles at our next AJPA professional development course. The online world has changed the way people read and, with it, the way we gain their attention. During the workshop, you will develop writing styles for titles and text on social media and in email news summaries that will boost engagement. Hugo H. Ottolenghi, a communications professional and university educator, will lead the online session on Thursday, December 16 at 1:00 pm ET.