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AJPA Professional Development Course: Is click-bait the only way to generate page views?

  • December 16, 2021
  • 1:00 PM (EST)
  • Zoom Webinar

Registration


Register

Learn how to craft online headlines that attract readers without resorting to click-bait titles at our next AJPA professional development course. The online world has changed the way people read and, with it, the way we gain their attention. During the workshop, you will develop writing styles for titles and text on social media and in email news summaries that will boost engagement. Hugo H. Ottolenghi, a communications professional and university educator, will lead the online session on Thursday, December 16 at 1:00 pm ET. 

About our host: Hugo H. Ottolenghi has over 25 years of journalism experience as editor and research director of a national news company and executive editor in Florida for an American Lawyer publication. He teaches at the School of Communication + Journalism at Florida International University in Miami. Hugo is also a senior consultant to two established public relations firms.

American jewish press association

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