InterfaithFamily Changes Name to 18Doors
The Only National Jewish Organization Focused on Interfaith Families
Begins a New Era
Launches Interactive Website, Enhances Jewish Clergy Referral Service; Expands Professional Development
(NEWTON, Mass. – February 18, 2020) InterfaithFamily has changed its name to 18Doors, ushering in a new era for the organization and the couples and families it serves.
“It is critically important for our name to reflect the diversity of the Jewish community, of families, of observance within the Jewish community and of ways in which couples and families with children connect to doing Jewish,” said CEO Jodi Bromberg. “18Doors does that.”
The origin of this change began over one year ago, when the organization launched a rebranding project with Starfish, a New York marketing agency. The goal was to find a name that was current and creative, and representative of the tens of thousands of interfaith couples and families with children we support.
After reviewing hundreds of names, the rebranding working group found 18Doors and the tagline Unlocking Jewish, and knew that it had found its new name.
“We rolled out a bold new strategic plan in 2018, and this is the next phase in our evolution as an organization,” said Board Chair Bruce Taylor. “Now, we have a new name and tagline to match the energy of our organization.”
The new name evokes:
● The diversity of interfaith couples and families that 18Doors serves
● The many journeys and entry points for interfaith families into Jewish life
● How we help open doors (“unlock Jewish”) for couples and families—and for Jewish organizations and communities in figuring out how to create inclusive spaces
● The Jewish homonym “L’dor v’dor,” and the importance of Jewish continuity and passing Jewish values from generation to generation
● That it is a Jewish organization, with the subtle reference to chai (“life”) by using the number 18
“With our new name and brand, a new website, and an enhanced Jewish clergy referral service that fosters relationships between our users, clergy, and our organization, and new professional development offerings, we’ll expand our reach and impact,” said Bromberg. “Now, we will be able to connect more closely with families and couples that include Jewishly-identified family members, and family members of different cultural or religious backgrounds—with the freedom to use language that resonates for them.”
18Doors, formerly InterfaithFamily, is here to help you build confidence in your relationship with Jewish. We understand Jewish interfaith relationships—and deliver knowledge and connection in a non-judgmental way to help you open the door to Jewish. From digital content and in-person offerings that help couples and families, to a rabbinic fellowship and learning opportunities for Jewish professionals and clergy, we deliver helpful information with a warm welcome and inclusive vibe. Need to connect with a rabbi or cantor to officiate your wedding, baby naming or just to talk? Want to meet other interfaith couples and families like you? Or need help figuring out how to do Jewish? We’re here to help. Visit us at www.18doors.org.
For more information, or to request reprint permission for wedding content, please contact Lindsey Silken, 18Doors Editorial Director, at 617-581-6808 or firstname.lastname@example.org.
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